Create Customer Experience with Digital Menu Boards

The new Chief Digital Officer for Dell, Jennifer Felch, recently said, “We must create compelling and efficient experiences for our customers and team members. This often requires us to transform our traditional processes into digital processes, where there are no delays due to manual intervention, batch processes or legacy infrastructure.”

Most restaurants started off with printed menus and posters displaying advertisements or seasonal items and some restaurants still use these. While printed menus and ads are effective at displaying necessary content they fail at creating an experience for your customer, which can directly impact your sales.

2020 is right around the corner and digital technology will only become more and more prevalent in the upcoming years especially in the fast food industry. In order to keep your restaurant on top, it is imperative that you consider the implementation of digital menu boards and super graphic screens in your restaurant if you haven’t already.

Technology can oftentimes feel like a scary investment. As a business person, you want to see the statistics on how something can benefit the company. Here are a couple of quick stats from a study that Nielsen Research conducted on digital signage and advertising:

  • 300% increase of sales when aided by a promotion.
  • 68% agreed that digital advertising would influence their decision to buy the advertised products in the future.
  • 44% agreed that advertising on a screen has “influenced them to buy the advertised product instead of the one they planned to buy.”

As you can see a digital menu board can be just what you need to increase sales at your restaurant because it allows for items to be displayed in a high-quality way to trigger impulse buys from your customer.

For example, you have a person who comes into your restaurant and they think they want two tacos and a medium drink but while they were waiting in line they were being entertained by your super graphic screen which is displaying several new menu items. By the time they get to the cashier, they have changed their mind and now they want your new supreme burrito, a medium a drink and your seasonal dessert special. Congratulations! Your customer just went from a $3.50 order to a $6.00 order, all because of your enticing video advertisements that were too good to resist.

Now let’s say this kind of impulse buy happens to 150 people per day, in no time you will be seeing an increase in sales all thanks to digital technology that is entertaining your customers with video advertisements while they wait in line.

If you are ready to take the dive into the digital world contact QuikServe Solutions today for more information.

Ways Your Restaurant Can Go Green

Restaurants are constantly running which means they are constantly using up products and resources. But how much waste is your restaurant putting out? Is this something you think about as a restaurant owner? It should be, and your customers think so too. Reducing waste isn’t only the right thing to do, but it can also save you some extra dollars.

  • According to a Yale University and George Mason University survey, 98% of Americans are at least somewhat, if not very, worried about the current state of the environment.
  • The Nielsen Company states that close to three-fourths of the consumers between the age of fifteen and 38 would pay more for sustainable products and services.
  • National Restaurant Association reported 51% of consumers say the availability of environmentally friendly food would make them choose one restaurant over another.
  • A study done by Champions 12.3 found that for each dollar invested in cutting food waste, restaurants save $7.

These statistics could leave QSR decision-makers wondering if they are doing all they can to protect the environment and appeal to the large group of eco-friendly consumers. Here are some ways your QSR can become environmentally friendly and save some bucks.

Reduce Energy Consumption. It’s no surprise that energy is constantly being used in restaurants due to lighting, cooling and refrigeration but there are ways you can save in these areas. For one, make sure your appliances and lights are energy-saving ones. When building a new franchise invest in energy-efficient insulation, this can save you on heating and cooling cost.

Reduce food waste. You can’t control how much your customers leave on their plate and we understand you want to give them the most bang for their buck. So instead of reducing their portion sizes and risk losing customers, focus on something you can control like your inventory. The right POS system will help you better manage your inventory so you can avoid over-ordering on food items that won’t last as long.

Reusable Supplies and Eco-friendly supplies. Some QSRs such as McDonald’s and Starbucks have already implemented ways to go green by introducing paper straws which will reduce plastic build up in the environment. If your restaurant uses plastic packaging/utensils, make the switch to something that is biodegradable.

Go Digital. Digital menu boards and in-store digital advertisements are rapidly growing. Not only are these menu boards environmentally smart they are financially smart as well. Digital menu boards will remove the need for excess printing of new menus or featured items, instead, you can change your boards as often as you’d like with no harm to the environment.

Appeal to all lifestyles. The number of U.S. consumers who identify as a vegan went from 1% to 6% in just three years This may seem like a small market, but the number of vegans continues to rise every year. More and more restaurants are providing at least a couple of vegan options to appeal to those customers.

Donate. Statistics show that consumers care. They want to reduce waste as much as possible and they support restaurants that care about this as well. We saved the best tip for last…donate any surplus of food that you have at the end of the day. Start a partnership with a local food bank and don’t be afraid to share this with the public via your social channels. This kind of positivity is bound to gain you some loyal customers who are proud to stand behind your restaurant.

Tips for Having a Grand Slam QSR Opening

It’s the bottom of the 9th inning of the World Series, your team is down three points, bases are loaded, you’re up to bat and have two-strikes.

That’s a lot of pressure for one person. This is the same kind of pressure you may be feeling if you are about to have a grand opening for your new restaurant.

Here are some helpful tips to knock your grand (slam) opening out of the ballpark:

1. Social media. This is essentially free advertisement, so you should be using these platforms to your advantage. For the food industry, Instagram is best to showcase your food and restaurant with vibrant, trendy photos. Twitter is a great way to engage with your followers. Social media is where you can let your creativity flow…and don’t forget to create a unique hashtag!

2. Staff bonding. Get to know your staff well before the opening. A grand opening can be a stressful time for all employees. Make the time to have a couple of team bonding experiences prior to the event. This will help increase work morale and develop a high-quality team.

3. Offer something free. Simply mention the word ‘free’ and you will have people flocking to your door. We know free isn’t something you can offer often, but if there is one day you should offer free stuff it is your grand opening. Some ideas for free perks could be a drink ticket, an appetizer or even an entry into a raffle for some big prizes. Whatever you decide to offer promote this on your social media pages.

4. Schedule and train staff properly. First, it’s always good to be overstaffed for a grand opening because the last thing you want is to lose new customers due to long wait times. Second, train your staff to be fast, efficient and friendly. Poor service will not result in repeat customers. Set aside time before the opening to have your employees come in and do training on your POS system, payment methods and how to handle different customer interactions.

5. Technical Support. Have a technology provider offers 24/7 support. If an issue comes up the opening day you can’t wait until the next morning for their help, you need it now!

6. Charity Involvement. People like to be a part of a good cause. Find a local charity that you align with and see how you can involve them with the grand opening.  

Now use these tips, get your fans excited and have a victory-filled opening. For the best technology and support team to assist you on opening day and every other day give QuikServe a call at 402-933-5296 or email us at quikservesolutions@quikserve.com.

Digital Retail Displays: Increase Customer Engagement and Drive Incremental Sales

The trick to good marketing is providing the consumer the ability to envision themselves enjoying or using your product or service in a positive way.  Timing your messaging delivery at a point where the consumer is thinking about making a purchase decision is the other critical element. Both can easily be accomplished through strategic digital retail displays. 

Businesses are continually challenged with how to stand out from the clutter of marketing messages that consumers are bombarded with every second of the day. Equally as challenging is making sure you’re top-of-mind when and where the consumer is most influential in their buying decision. Consumers have typically decided on the product/service they want to purchase before stepping foot into a retail store.  If they haven’t completely decided, they’ve typically narrowed the selection down and are looking for validation that their selections are the right ones. Digital retail displays bring a product/service to life in way that very few channels can do. They deliver either awareness or validation at the point in which the consumer is most engaged in the buying process.

Not all digital retail displays are created equal. The right combination of placement, visual performance and the flexibility to change messaging on-the-fly are critical to the success of this technology. We’ve seen firsthand how this right combination can drive sales for businesses quickly. 

To learn more about our Digital Retail Displays and hear how it’s increased sales for retailers across the country, contact our team at 402.933.5296 or quikservesolutions@quikserve.com

Are you using a POS system designed specifically for your business?

It’s no secret, there are countless POS systems available today depending on the business model and category a business is engaged in. The question is never about the options available, it’s about whether businesses are focused on finding the POS systems designed specifically for their industry.  Equally as important is the characteristics and background of the company designing, implementing and supporting the POS systems being considered.

Technology is and will always be evolving and there are many systems out there that can be adapted to different business categories.  This we know is true.  What’s critical is finding and partnering with a company whose core foundation is built around the industry your living in the trenches with day in and day out.  In the QSR industry, it would be hard-pressed to find a firm more entrenched than QuikServe Solutions.  For over 20 years, QuikServe has been an innovative leader and technology solutions specifically designed for the QSR industry.  While some technologies can be adapted to different industries, the planning and support that goes into them comes from experience and overcoming the challenges that keep those in the QSR industry up at night.

Whether you’re an outfit that requires 2 POS units or 50, QuikServe has designed, implemented and with 24/7 support, built POS systems that can be easily scalable and include:

  • Intuitive Touchscreens
  • Integrated credit cards that operate with the credit card processor of your choice
  • Biometric readers for easy employee recognition
  • On the fly kitchen screen functionality
  • Optional Suggestive Selling for cashier upselling
  • Customer facing front counter flat screen display with video and order confirmation
  • Automatic Combo Up and Combo Down
  • Web Based Remote programming module

Each element of our POS system technologies is rigorously tested in our quality control facility in our headquarters. Real on-the-ground stress test scenarios are created to ensure our solutions perform beyond expectations when they’re installed. 

While our technology solutions are unique, what really sets QuikServe apart is our attention to customer service.  You’re not a number, you’re a partner and we dedicate ourselves to a 24/7 clock. Whether it’s building technology solutions or being available to work hand-in-hand with you, we take the approach of being in your shoes and operating as if your business, is ours.

To learn more about how QuikServe can customize a POS system for you, contact us at 402.933.5296 or robb@quikserve.com

Are You Concerned You’re Not Maximizing Your Reporting Capabilities? Don’t worry, you’re not alone

Robust reporting sounds like a standard buzz phrase in the QSR/Full Service industry, but when you really dig deep into the concept of it, a couple questions need to be asked.  What kind of reporting are you analyzing AND how are you optimizing your operations based on that reporting.  This industry moves at lightning speed, which means agility is crucial to success. QuikServe Cloud Reporting improves awareness of transactional performance and enables proactive responses at every level of your organization.

Identify revenue generating opportunities, evaluating your strategy, and cutting costs are all critical elements of reporting but without having these easily accessible in real time through any connected device, including phones and tablets, you’re missing an opportunity that’s right at your fingertips.  Through easy-to-navigate dashboards (including mobile), QuikServe’s innovative cloud-reporting technology, provides accurate and concise data for each critical area of operations wherever and whenever you choose to get it[ .   

Because what you do with the data is arguably as important as that data itself, our systems are designed to help you view and optimize:

  • Sales
  • Inventory
  • Food Cost Groups Reporting
  • Labor Expenses and Percentages
  • Discounts and Coupons
  • Drive Thru Speed of Service
  • Day Part Sales and Comparisons

Additional features include the ability to control user permissions, manage different organizational group setting, customize multiple reports through a multitude of filter options and enjoy an easy navigation that makes analyzing your business simple and quick.

To learn more about how QuikServe’s Cloud Reporting solution can help you grow your business, contact us at 402.933.5296 or robb@quikserve.com


Are You Concerned You’re Not Maximizing Your Reporting Capabilities? Don’t worry, you’re not alone

Robust reporting sounds like a standard buzz phrase in the QSR/Full Service industry, but when you really dig deep into the concept of it, a couple questions need to be asked.  What kind of reporting are you analyzing AND how are you optimizing your operations based on that reporting.  This industry moves at lightning speed, which means agility is crucial to success. QuikServe Cloud Reporting improves awareness of transactional performance and enables proactive responses at every level of your organization.

Identify revenue generating opportunities, evaluating your strategy, and cutting costs are all critical elements of reporting but without having these easily accessible in real time through any connected device, including phones and tablets, you’re missing an opportunity that’s right at your fingertips.  Through easy-to-navigate dashboards (including mobile), QuikServe’s innovative cloud-reporting technology, provides accurate and concise data for each critical area of operations wherever and whenever you choose to get it[ .   

Because what you do with the data is arguably as important as that data itself, our systems are designed to help you view and optimize:

  • Sales
  • Inventory
  • Food Cost Groups Reporting
  • Labor Expenses and Percentages
  • Discounts and Coupons
  • Drive Thru Speed of Service
  • Day Part Sales and Comparisons

Additional features include the ability to control user permissions, manage different organizational group setting, customize multiple reports through a multitude of filter options and enjoy an easy navigation that makes analyzing your business simple and quick.

To learn more about how QuikServe’s Cloud Reporting solution can help you grow your business, contact us at 402.933.5296 or robb@quikserve.com

24/7 Customer Support for Every Need

We’re more than just a restaurant solutions company who designs and implements some of the most innovate technology in the industry.  We’re your partner along the way. And being a partner means being available to you 24/7. If you’re working, so are we.

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Our dedication to customer service begins with the first phone call you make to us. We make a point to learn the unique needs of your restaurant and recommend to you the essential products of success only after listening to and identifying the challenges that are holding you back. We could easily design off-the-shelf solutions, and all make a good living, but that is not what we’re about. We chose to be a company grounded in creating custom solutions for each partner we work with.

The information we gather about your business is then filed under your name…no customer numbers here. And with a dedicated Account Manager at your service, you don’t need to repeat your needs every time you call in – we know you already – heck maybe you’ve even stopped by our office to share a beer with us! .

See What Our Partners Are Saying About QuikServe.

Our job doesn’t end after our solutions are installed and operating.  We’re with you every step of the way from educating you on our technology, training you and your team on how to use it during and after we install.  Customer service is at the core of who we are, and if we’re not treating your business as if it was our own, we’re not doing our job. QuikServe’s technical support team is available to you 24 hours a day, seven days a week. It’s our goal to immediately be available to you to answer any question you have about your business. Regardless of whether it’s specific to our products, we can guarantee we’ll help you find the answers you’re looking for.

No matter how you utilize our solutions, as a QuikServe customer, you can count on a level of support you won’t find anywhere else.

To learn more about how QuikServe can work with you, please contact us a 402-933-5296 or by email at info@quikserve.com.

Maximizing Revenue Potential Through QuikServe’s Online Ordering Integration

Like everything else in our fast-paced, technology-driven society, the restaurant experience is changing rapidly, and you’re seeing the changes happen right in front of you. There was a time when online ordering was a niche innovation restricted for chains and pizza restaurants. Those days are gone, in fact, it’s expected that your restaurant offers not just online ordering options, but a robust one with a user-friendly app.

The benefits of online ordering are numerous:

  • Order Accuracy
  • Customer Convenience
  • Increased Productivity
  • Ability to Build Database of Customers
  • Targeted Marketing to Your Online Audience

Proper integration with a POS system will allow you to reap the benefits listed above and more.  It’s critical that your systems provide the ability for accurate and immediate orders to be delivered and processed through your restaurant systems without any flaws. Remember, besides picking up the order or having it delivered, the consumers’ entire experience is online.  One missing order or incorrect error could lead to a bad review and thus a domino effect you’ll want to avoid.  Making sure the right POS system is in place along with a dedicated customer support team at your disposal is paramount.

The good news for all of us is that this major game changer is not expensive or complicated.  It’s surprisingly simple and seamless IF the right POS system is in place supporting it.  It’s relatively easy to design an app that has the functionality, look and feel that will wow a consumer, but if it isn’t integrated with your POS system, then disaster awaits, unfortunately.

QuikServe is driven to provide our restaurants with the technology they need to keep up with customer demands. For this reason, we’ve partnered and completed the integration with Olo, an online and mobile ordering and delivery platform for restaurants that syncs with existing operations, systems, and brand.

See how the Olo system helped grow record sales for other QSRs: https://www.olo.com/#clients

The revenue stream from digital ordering is one that cannot be ignored. Contact us today (info@quikserve.com, 402-933-5296) for details on how Olo can seamlessly be integrated with your restaurant.