Create Customer Experience with Digital Menu Boards

The new Chief Digital Officer for Dell, Jennifer Felch, recently said, “We must create compelling and efficient experiences for our customers and team members. This often requires us to transform our traditional processes into digital processes, where there are no delays due to manual intervention, batch processes or legacy infrastructure.”

Most restaurants started off with printed menus and posters displaying advertisements or seasonal items and some restaurants still use these. While printed menus and ads are effective at displaying necessary content they fail at creating an experience for your customer, which can directly impact your sales.

2020 is right around the corner and digital technology will only become more and more prevalent in the upcoming years especially in the fast food industry. In order to keep your restaurant on top, it is imperative that you consider the implementation of digital menu boards and super graphic screens in your restaurant if you haven’t already.

Technology can oftentimes feel like a scary investment. As a business person, you want to see the statistics on how something can benefit the company. Here are a couple of quick stats from a study that Nielsen Research conducted on digital signage and advertising:

  • 300% increase of sales when aided by a promotion.
  • 68% agreed that digital advertising would influence their decision to buy the advertised products in the future.
  • 44% agreed that advertising on a screen has “influenced them to buy the advertised product instead of the one they planned to buy.”

As you can see a digital menu board can be just what you need to increase sales at your restaurant because it allows for items to be displayed in a high-quality way to trigger impulse buys from your customer.

For example, you have a person who comes into your restaurant and they think they want two tacos and a medium drink but while they were waiting in line they were being entertained by your super graphic screen which is displaying several new menu items. By the time they get to the cashier, they have changed their mind and now they want your new supreme burrito, a medium a drink and your seasonal dessert special. Congratulations! Your customer just went from a $3.50 order to a $6.00 order, all because of your enticing video advertisements that were too good to resist.

Now let’s say this kind of impulse buy happens to 150 people per day, in no time you will be seeing an increase in sales all thanks to digital technology that is entertaining your customers with video advertisements while they wait in line.

If you are ready to take the dive into the digital world contact QuikServe Solutions today for more information.

Pumpkin Spice Everything- Lattes, Donuts…Digital Menu Boards?

Ahhhh fall is in the air, and yes that is pumpkin spice you are smelling on every street corner. This isn’t pumpkin spice’s first rodeo though; these products have been a booming trend for the past decade, and it is still going strong.  

In fact, according to data from Nielsen, sales from pumpkin items increased by nearly 5% in 2018 bringing in $511.5 million.  

Another interesting fact is QSRs are pushing their “fall” menu items out earlier and earlier. This year Dunkin’ launched pumpkin spice lattes and apple cider donuts over a month before it was officially fall.  

Starbucks has a notorious fall lineup featuring a pumpkin spice latte, salted caramel mocha and pumpkin bakery items, yet they are staying on top of the trend by adding another pumpkin spice drink this year—the Pumpkin Cream Cold Brew.  

Pumpkin spice is easy to sell for coffee shops and bakeries (we have yet to hear of a pumpkin spice burrito or burger).  But even if your QSR doesn’t have pumpkin spice items flying out your windows doesn’t mean you should sit out on another popular trend, autumn.

In a study by YouGov, autumn is the season that is most favored by Americans. So, whether or not you have pumpkin spice on your menu you should at least be using autumn to your advantage in advertising. 

Digital menu boards are a great investment for a QSR looking to tap into their customer’s autumn-emotions. They can display your seasonal items in high-resolution, moving imagery at your front counter or even screens in the drive-thru line to influence last-minute purchase decisions. 

Another perk we hear from QSR’s using our digital menu boards is the ability for them to change the items shown based on the time of day. For example, a restaurant could display their pumpkin spice latte during their breakfast hours and an autumn butternut squash soup during their lunch rush.  

Digital menu boards give restaurants the power to influence and have their customers continually fall for their products.