Are you checking your QSR data daily?

Data should be the driving factor for all decision-making processes in a business. A restaurant’s POS system is a gold mine of information and you should be collecting and analyzing that data in real-time, every single day.

Tracking your restaurant’s data frequently will help you better understand how your customers are interacting with your brand. That kind of customer knowledge is what leads to money in your pocket.

As a restaurant operator, you have questions like:

How do my sales differ from breakfast, lunch and dinner?

What is the average speed of service in my drive-thru?

How are my seasonal items selling?

What cashier has the highest sales?

Your POS system holds the answers to all these pressing questions, all you need is the right back-of-house technology to put the data together for you. That’s where QuikStation Back of House Reporting comes into play.

This back of house restaurant management app allows users a real-time view of the most important pillars in their business, such as sales, inventory, labor and much more.

The fast-food industry is always on the go, that’s why QuikStation can generate live reports on demand whether you are using a computer, phone or tablet. So whether you manage one location or several, this user-friendly interface provides a foundation for accuracy and success at every level.

Contact QuikServe Solutions at 402.933.5296 to request a demo.

Forget Elves, Your POS is The Holiday Help You Need

Here comes Santa Claus, here comes Santa Claus right down drive-thru lanes.

Holiday shopping is officially upon us. And busy shoppers are hungry shoppers. Is your QSR ready to meet the demand of the holiday season? Santa has a lot of elves to help him out this time of the year, but you can do one better than him with the right POS system in your restaurant. 

Make sure you are using your POS system to your full advantage this holiday season to keep those customers merry and bright. 

First, you want to work fast—but if your POS isn’t user-friendly fast won’t be happening in your restaurant. The QuikServe POS functions the way customers think, which means your employees can take more orders with fewer mistakes. 

People are already spending a lot of money during this season, so what’s an extra dollar for a large drink or a side of guacamole? Having a POS that makes upselling easy is critical to helping restaurants make a profit while keeping the transactions moving fast. 

Look at the data you can receive from your POS as the gift that keeps on giving during the holidays. The QuikStation Back of House Reporting can track the most important pillars of your business such as sales, labor and inventory. Our POS will help you manage every detail going in and out of your restaurant. 

The data you gather will help you make smarter business decisions based on trends and top-selling items. QuikServe’s Back of House Reporting can give you these reports from the whole year all the way down to real-time. 

Set yourself up for success this holiday season with the right POS system for all your business needs.  

To learn more how QuikServe can help you this holiday season, please contact us at 402-933-5296 or by email at info@quikserve.com.

Create Customer Experience with Digital Menu Boards

The new Chief Digital Officer for Dell, Jennifer Felch, recently said, “We must create compelling and efficient experiences for our customers and team members. This often requires us to transform our traditional processes into digital processes, where there are no delays due to manual intervention, batch processes or legacy infrastructure.”

Most restaurants started off with printed menus and posters displaying advertisements or seasonal items and some restaurants still use these. While printed menus and ads are effective at displaying necessary content they fail at creating an experience for your customer, which can directly impact your sales.

2020 is right around the corner and digital technology will only become more and more prevalent in the upcoming years especially in the fast food industry. In order to keep your restaurant on top, it is imperative that you consider the implementation of digital menu boards and super graphic screens in your restaurant if you haven’t already.

Technology can oftentimes feel like a scary investment. As a business person, you want to see the statistics on how something can benefit the company. Here are a couple of quick stats from a study that Nielsen Research conducted on digital signage and advertising:

  • 300% increase of sales when aided by a promotion.
  • 68% agreed that digital advertising would influence their decision to buy the advertised products in the future.
  • 44% agreed that advertising on a screen has “influenced them to buy the advertised product instead of the one they planned to buy.”

As you can see a digital menu board can be just what you need to increase sales at your restaurant because it allows for items to be displayed in a high-quality way to trigger impulse buys from your customer.

For example, you have a person who comes into your restaurant and they think they want two tacos and a medium drink but while they were waiting in line they were being entertained by your super graphic screen which is displaying several new menu items. By the time they get to the cashier, they have changed their mind and now they want your new supreme burrito, a medium a drink and your seasonal dessert special. Congratulations! Your customer just went from a $3.50 order to a $6.00 order, all because of your enticing video advertisements that were too good to resist.

Now let’s say this kind of impulse buy happens to 150 people per day, in no time you will be seeing an increase in sales all thanks to digital technology that is entertaining your customers with video advertisements while they wait in line.

If you are ready to take the dive into the digital world contact QuikServe Solutions today for more information.

Ways Your Restaurant Can Go Green

Restaurants are constantly running which means they are constantly using up products and resources. But how much waste is your restaurant putting out? Is this something you think about as a restaurant owner? It should be, and your customers think so too. Reducing waste isn’t only the right thing to do, but it can also save you some extra dollars.

  • According to a Yale University and George Mason University survey, 98% of Americans are at least somewhat, if not very, worried about the current state of the environment.
  • The Nielsen Company states that close to three-fourths of the consumers between the age of fifteen and 38 would pay more for sustainable products and services.
  • National Restaurant Association reported 51% of consumers say the availability of environmentally friendly food would make them choose one restaurant over another.
  • A study done by Champions 12.3 found that for each dollar invested in cutting food waste, restaurants save $7.

These statistics could leave QSR decision-makers wondering if they are doing all they can to protect the environment and appeal to the large group of eco-friendly consumers. Here are some ways your QSR can become environmentally friendly and save some bucks.

Reduce Energy Consumption. It’s no surprise that energy is constantly being used in restaurants due to lighting, cooling and refrigeration but there are ways you can save in these areas. For one, make sure your appliances and lights are energy-saving ones. When building a new franchise invest in energy-efficient insulation, this can save you on heating and cooling cost.

Reduce food waste. You can’t control how much your customers leave on their plate and we understand you want to give them the most bang for their buck. So instead of reducing their portion sizes and risk losing customers, focus on something you can control like your inventory. The right POS system will help you better manage your inventory so you can avoid over-ordering on food items that won’t last as long.

Reusable Supplies and Eco-friendly supplies. Some QSRs such as McDonald’s and Starbucks have already implemented ways to go green by introducing paper straws which will reduce plastic build up in the environment. If your restaurant uses plastic packaging/utensils, make the switch to something that is biodegradable.

Go Digital. Digital menu boards and in-store digital advertisements are rapidly growing. Not only are these menu boards environmentally smart they are financially smart as well. Digital menu boards will remove the need for excess printing of new menus or featured items, instead, you can change your boards as often as you’d like with no harm to the environment.

Appeal to all lifestyles. The number of U.S. consumers who identify as a vegan went from 1% to 6% in just three years This may seem like a small market, but the number of vegans continues to rise every year. More and more restaurants are providing at least a couple of vegan options to appeal to those customers.

Donate. Statistics show that consumers care. They want to reduce waste as much as possible and they support restaurants that care about this as well. We saved the best tip for last…donate any surplus of food that you have at the end of the day. Start a partnership with a local food bank and don’t be afraid to share this with the public via your social channels. This kind of positivity is bound to gain you some loyal customers who are proud to stand behind your restaurant.

Tips for Having a Grand Slam QSR Opening

It’s the bottom of the 9th inning of the World Series, your team is down three points, bases are loaded, you’re up to bat and have two-strikes.

That’s a lot of pressure for one person. This is the same kind of pressure you may be feeling if you are about to have a grand opening for your new restaurant.

Here are some helpful tips to knock your grand (slam) opening out of the ballpark:

1. Social media. This is essentially free advertisement, so you should be using these platforms to your advantage. For the food industry, Instagram is best to showcase your food and restaurant with vibrant, trendy photos. Twitter is a great way to engage with your followers. Social media is where you can let your creativity flow…and don’t forget to create a unique hashtag!

2. Staff bonding. Get to know your staff well before the opening. A grand opening can be a stressful time for all employees. Make the time to have a couple of team bonding experiences prior to the event. This will help increase work morale and develop a high-quality team.

3. Offer something free. Simply mention the word ‘free’ and you will have people flocking to your door. We know free isn’t something you can offer often, but if there is one day you should offer free stuff it is your grand opening. Some ideas for free perks could be a drink ticket, an appetizer or even an entry into a raffle for some big prizes. Whatever you decide to offer promote this on your social media pages.

4. Schedule and train staff properly. First, it’s always good to be overstaffed for a grand opening because the last thing you want is to lose new customers due to long wait times. Second, train your staff to be fast, efficient and friendly. Poor service will not result in repeat customers. Set aside time before the opening to have your employees come in and do training on your POS system, payment methods and how to handle different customer interactions.

5. Technical Support. Have a technology provider offers 24/7 support. If an issue comes up the opening day you can’t wait until the next morning for their help, you need it now!

6. Charity Involvement. People like to be a part of a good cause. Find a local charity that you align with and see how you can involve them with the grand opening.  

Now use these tips, get your fans excited and have a victory-filled opening. For the best technology and support team to assist you on opening day and every other day give QuikServe a call at 402-933-5296 or email us at quikservesolutions@quikserve.com.

Six Ways Your QSR Can Be #CyberSmart

Companies store a lot of information from customers and employees making them a prime target for data breaches. This doesn’t mean individuals aren’t targeted as well, but some of the best hackers aren’t going after one person, they’re going after millions. Think of it this way—why have one slice when you can have the whole pie. This is the thought process of a lot of cyber hackers.

Some of the largest data breaches that have occurred:

  • Marriot/Starwood: 500 million accounts
  • Equifax: 146 million accounts
  • Under Armour: 150 million accounts

Not only are these Cyberattacks harmful to the people whose personal information is stolen, but it can also have a huge financial hit on the company attacked. Radware reported that the cost of a cyberattack on a company increased 52% to $1.1 million in the past year. In addition, companies saw a 37% reputation loss after an attack.

As a QSR you don’t want to lose money and you certainly don’t want to lose customer loyalty due to a data breach. That’s why maintaining safe and secure operations is key to keeping the customers happy and coming back to your business.

Six ways to keep your QSR #CyberSmart:

1. Invest in a top-notch technology network that is constantly working on innovations to stay ahead of the curve. Old, outdated technology is just a disaster waiting to happen in the cyberworld.

2. Don’t share sensitive company or personal information online with an unsolicited source.

3. Perform regular updates on your systems. Updates are what patch up the errors in technology systems. You should always maintain updates on your personal and professional devices.

4. Always use strong passwords and two-factor authentication where applicable, to provide extra security.

5. Avoid unknown links and emails. When in doubt it is always best to avoid clicking on something that you are unsure of. If you get an unexpected email from someone you don’t know, do not click any links or attachments.

6. Educate and Train. Make sure not only you are informed on proper cybersecurity practices, but your employees as well know what to look for and what to avoid.

For more information on cybersecurity visit: https://staysafeonline.org/ncsam/about-ncsam/

Pumpkin Spice Everything- Lattes, Donuts…Digital Menu Boards?

Ahhhh fall is in the air, and yes that is pumpkin spice you are smelling on every street corner. This isn’t pumpkin spice’s first rodeo though; these products have been a booming trend for the past decade, and it is still going strong.  

In fact, according to data from Nielsen, sales from pumpkin items increased by nearly 5% in 2018 bringing in $511.5 million.  

Another interesting fact is QSRs are pushing their “fall” menu items out earlier and earlier. This year Dunkin’ launched pumpkin spice lattes and apple cider donuts over a month before it was officially fall.  

Starbucks has a notorious fall lineup featuring a pumpkin spice latte, salted caramel mocha and pumpkin bakery items, yet they are staying on top of the trend by adding another pumpkin spice drink this year—the Pumpkin Cream Cold Brew.  

Pumpkin spice is easy to sell for coffee shops and bakeries (we have yet to hear of a pumpkin spice burrito or burger).  But even if your QSR doesn’t have pumpkin spice items flying out your windows doesn’t mean you should sit out on another popular trend, autumn.

In a study by YouGov, autumn is the season that is most favored by Americans. So, whether or not you have pumpkin spice on your menu you should at least be using autumn to your advantage in advertising. 

Digital menu boards are a great investment for a QSR looking to tap into their customer’s autumn-emotions. They can display your seasonal items in high-resolution, moving imagery at your front counter or even screens in the drive-thru line to influence last-minute purchase decisions. 

Another perk we hear from QSR’s using our digital menu boards is the ability for them to change the items shown based on the time of day. For example, a restaurant could display their pumpkin spice latte during their breakfast hours and an autumn butternut squash soup during their lunch rush.  

Digital menu boards give restaurants the power to influence and have their customers continually fall for their products.